Pantene is the number one selling hair care brand in the world. To promote a favourable relationship with the public, Pantene produces several PR Toolkits throughout the year. A cost-effective brochure with a tabloid-style design was established. This was a simple and interesting solution that could be carried across all initiatives. Featured is a Global PR Toolkit to promote the re-brand of Pantene Pro-V and celebrate their 60th anniversary in the beauty industry. A limited number of sophisticated slipcases were produced to hold several brochures.

Designed at Egelnick and Webb