Ehrmanns is one of the UK's leading wine importers. We consulted with them to develop a new premium Argentinian brand to pitch to the off-trade. The aim was to highlight the country's growing profile as a quality wine producer and fill a gap in the UK market. Don Antonio is a fictional name conceived to position the product with classic values. The packaging features a signature brand and copper embellishments (Argentina is a copper-producing country) printed on 'earthy', environmentally friendly paper. In 2008 the brand was purchased by online wine merchants, Virgin Wines.

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