Jimmy Choo is a luxury women's fashion brand synonymous with celebrity style and culture. The Autumn / Winter 2008 ad campaign was photographed by renowned fashion photographer Terry Richardson. It encapsulates the thrill and glamour of the new collection, worn by a woman who lives the life she dares. It takes the shape of a montage of 'moments', as seen unfolding in the course of one night. We were appointed to roll-out the advertising campaign worldwide and establish guidelines to ensure consistency is maintained for all print communications globally, from magazine ads to store posters.

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