Jimmy Choo is a luxury women's fashion brand synonymous with celebrity style and culture. Choo 24:7 is a collection of the ‘perfect shoe wardrobe’, providing the Jimmy Choo woman with stylish dressing for all occasions, from day to evening, 7 days a week. We were appointed to roll-out the advertising campaign worldwide and establish guidelines to ensure consistency is maintained for all print communications globally, from magazine ads to store posters. Photography by Terry Richardson.

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